The idea here was to make a card where each one printed would be unique, and that the person receiving it could have contributed to it - no matter their role in the agency.

 

So we asked the agency what they thought of when they thought of Xmas, and then we collected those things and fed them into a ‘Xmas mandala’. This mandala meant we could generate millions of variations and combinations, in fact if we wanted to we could print enough cards to cover us for the next 16 years.

 

No two the same, made by the whole agency.