This is a digital extension of Enterprise’s ‘Whatever the Mission’ ATL campaign.
In the TVC, Gerard Butler is his stereotypical movie star, getting incredible service from Enterprise as his own care hire ‘Q branch’. So in our digital campaign we instead make the customer and their ‘missions’ the star in movie trailer pastiches, heightening the drama and action of weekends away and trips to Ikea. All the while Enterprise Mission Control make sure everything runs as smoothly for the customer as it did for Mr Butler.
MISSION CONTROL: THE MOVIE
With a lean budget across creative and production, we struck a balance between premium, high production value "awareness" creative and hardworking "acquisition" digital.
In total, 650 creative variations went live across a wide range of social and digital media formats.
Results
- All key KPIs smasged
- 50 million impressions
- 12.1 million video views
- 88% completed view rate on YouTube
- 60% completed view rate on social
- $1.4 million in incremental revenue
- 5,100 vehicle bookings secured
To put that last figure in context... in the first week of the campaign, during a pandemic, when millions of people across the UK were still deciding how and when to transport themselves again, Enterprise sold out of ALL VANS.
